Today, we have Oliver El-Gorr on the show. Oliver runs Freeman Publication, an online education business in the finance niche. Unlike most educators who get their traffic and leads from social media like Instagram or YouTube, Oliver has an entirely different approach. Instead, he regularly publishes books on Amazon so he has consistent leads from the people who purchase his books. And from this group of people, some of them will go on to purchase his paid courses. Brilliant! So in today’...