Often all we hear is develop a group on social media.  And there's nothing wrong with doing just that, but a group is a SERIOUS investment in terms of time, seven days a week.  A group also doesn't help you capture visitors to your website so you can build a relationship with those who aren't ready to buy from you immediately (which is often a very high percentage of traffic to your site). Email Marketing can sort all those issues.  But we know the thought of email marketing can be overwhelming... even though its not in reality.