Show notes
keywordsmanufacturing, small business, sales strategies, customer relationships, digital marketing, workforce development, industry trends, global market, service over sales, buyer dynamicssummaryIn this conversation, David Turner interviews Roger Atkins, a seasoned leader in the manufacturing industry, discussing the challenges and changes faced by small and medium manufacturers. Roger shares insights on the evolution of the industry, the importance of adapting sales strategies in a digital world, and the necessity of building strong customer relationships. He emphasizes the shift from traditional selling to a service-oriented approach, highlighting the need for manufacturers to market themselves effectively in a competitive global market.takeawaysRoger Atkins has over 35 years of experience in manufacturing.Small and medium manufacturers must adapt to a global market.Sales strategies have shifted to digital platforms.Building long-term relationships with customers is crucial.Manufacturers need to market their services effectively.The best time to seek new customers is when you don't need them.Service is more important than selling in today's market.Buyers often lack knowledge about the products they purchase.Honesty and communication are key to customer retention.Understanding buyer dynamics is essential for success.Sound Bites"You're in the world market.""You have to market your company.""Honesty is the best policy."Chapters00:00Introduction to Roger Atkins and NTMA01:08Challenges for Small and Medium Manufacturers04:33Adapting Sales Strategies in a Digital World08:32The Importance of Customer Relationships11:16Service Over Selling in Manufacturing12:51Understanding the Modern Buyer14:31Conclusion and Invitation to Join NTMA