In this conversation, Terry M. Iverson, known as the manufacturing mentor, discusses the critical need for the manufacturing industry to attract younger talent through better marketing and mentorship. He emphasizes the importance of integrity in leadership and the potential of gamification to engage the youth. Iverson also highlights the need for diversity in manufacturing and the role of his initiative, Champion Now, in elevating voices within the industry. Manufacturers need to improve marketing to attract youth. Mentorship should be a two-way street between generations. Integrity and honesty are essential traits for leaders. Younger generations seek meaningful work and inspiration. Gamification can help engage young people in manufacturing. The gaming industry can serve as a model for attracting talent. Diversity in manufacturing is crucial for its future. Champion Now aims to elevate voices in the industry. Financial support is needed for initiatives like Champion Now. Awareness and advocacy are key to driving change in manufacturing. Championing the Future of Manufacturing Leadership Lessons from a Manufacturing Mentor "Integrity is key for leadership." "We need to elevate their voice." "Getting the message out is crucial."Chapters