In this conversation, David Turner interviews Jake Hall, known as the Manufacturing Millennial, about the cultural shifts necessary to support advancements in automation and technology within the manufacturing industry. They discuss the growing acceptance of new technologies, the importance of data, and how smaller companies can adopt a tech-forward mindset. Jake emphasizes the need for small wins in automation and the significance of having the right resources and training to succeed in this evolving landscape. Cultural shifts are essential to support advancements in automation. Younger generations are more open to trying new technologies. The cost of robotic systems is decreasing, making them more accessible. Smaller companies can leverage local support and grants for technology adoption. Data collection is not enough; implementation is key to improvement. Finding low-hanging fruit is crucial for successful automation. Start small to build confidence before scaling automation efforts. Training and resources are vital for successful technology integration. Flexibility in solutions is a significant trend in manufacturing. The future of manufacturing relies on the power of data and information. The Future of Manufacturing: Embracing Automation Cultural Shifts in Manufacturing Technology "It's not about just collecting the data." "Find low-hanging fruit in automation." "Start small and then you progress."