In this episode of Rapid Fire Manufacturing, David Turner interviews Nick Goellner, VP of Sales and Marketing at AME. They discuss the impact of advancements in workholding and automation on productivity, effective marketing strategies for manufacturing companies, and the importance of storytelling in sales and marketing. Nick shares insights on how offering free CAD models can enhance customer engagement and the significance of making customers the heroes of their own stories.takeaways Automation through workholding enhances shop floor productivity. Quick change fixturing can significantly reduce setup time. Offering free CAD models can attract potential customers. Content marketing should focus on providing valuable resources. Storytelling is essential in sales and marketing. Customers should be the heroes in their own stories. Effective marketing strategies can boost visibility and engagement. Maximizing workholding is crucial before automating processes. A competitive value proposition is key to customer retention. Understanding your customer's journey is vital for success. Unlocking Manufacturing Productivity The Future of Workholding and Automation "Maximize your workholding first." "Storytelling is an art and a science." "We are Yoda; they are Luke."