In this conversation, David Turner discusses the challenges and strategies in developing electrical control systems for manufacturing automation. He emphasizes the importance of understanding the process before automating, the need for effective marketing in engineering, and the balance between technical development and business operations. The discussion highlights the significance of plant audits, prioritizing production capacity, and leveraging networks for business growth.takeaways The biggest challenge is understanding what is important in automation. A plant audit helps identify critical areas for automation. Quality improvements are always a priority in manufacturing. Spending upfront on research saves costs in the long run. Engineers often struggle with marketing their expertise. Leaning into a network can significantly aid business growth. Finding knowledgeable marketing professionals in automation is challenging. Balancing technical development with business operations is crucial. Feedback from the community is essential for growth. Automation should focus on critical processes, not just everything. "Don't automate everything without understanding the process." "Spending a little extra upfront saves a lot later." "Marketing is a challenge for engineers." Chapters