Chris Kerston is CEO of the Land to Market program which is working to create new markets for farmers who are working to improve and regenerate the lands through holistic management. They are actively building relationships with the large players in the food industry and connect farms with ecological outcome verification to those players. Chris explains in this episode the process of getting Ecological Outcome Verification and the work they are doing.

As always, check us out at Herd Quitter Podcast on Facebook and Instagram as well as at herdquitterpodcast.com. You can also check out Pharocattle.com for more information on how to put more fun and profit back into your ranching business!