Ulta Beauty has redefined beauty shopping for nearly three decades with the promise, "all things beauty, all in one place." 

On this episode of Radically Personal, I speak with my friend Adam Seede, Director of Guest Services at Ulta Beauty. Adam reveals the visionary grit of this retail powerhouse. Hear how Ulta Beauty weathers retail closures during the pandemic, turn guest services into a revenue driver, and continue to remain customer-focused during an accelerated shift to digital.