In this episode of RaboTalk’s Growing our future, Blake Holgate is joined by Justin Sherrard, Rabobank’s Global Sector Strategist for animal proteins. Based in the Netherlands, at Rabobank’s Global Head Office, Justin is responsible for the analysis of issues of strategic importance to animal protein companies around the world. 

This episode focuses on how sustainability is influencing the red meat supply chain, and what this means for New Zealand farmers in relation to planning on-farm investments and farm system decisions. Justin and Blake discuss sustainability credentials expected from red meat producers, accountability of and access to consumer products, and supply chain net zero commitments in relation to expectations, opportunities and where biodiversity, water, and animal welfare fit in. Justin shares his thoughts on quality, price and availability of red meat, the success of New Zealand’s agricultural system, and the future demand of red meat in relation to New Zealand’s advantages and pace of change compared our competitors. 

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