Quotable: a Female Millennial Entrepreneur Podcast

Are you ready to get clear on creating a cohesive message that speaks directly to your ideal client and audience? If so, then this episode is for you! Joining me today is Courtney Fanning, a brand strategist and copywriter and founder of Big Picture Branding. After going through my own rebranding last year, this was such a powerful conversation where we talk through where to start with figuring out who your audience is to how to create messaging that speaks directly to them. This process can be difficult but it is so important as it truly is the foundation of your business. If you are just starting out and need some tips or are an established business that is considering rebranding, this episode will provide you with valuable information to make sure you are building a business that speaks to your ideal audience. In this episode, you will hear: -How and why she started her business -Where to start when trying to figure out your audience and messaging -When to DIY and when to hire a brand strategist -What she wishes she had known when starting out and her advice to entrepreneurs Thanks so much for listening! Connect with Courtney: Website - www.bigpicturebranding.com Instagram - @bigpicturebranding Pinterest - https://www.pinterest.com/BigPictureBranding/ Other resources mentioned in this episode: Free Brand Personality Workbook - https://www.bigpicturebranding.com/blog/7-brand-personality-exercises Audience and Brand Messaging Builder - https://www.bigpicturebranding.com/products/brand-message-workbook If you have any other tips or ideas or want to connect, leave a comment under the post for this episode on our Instagram page @quotablemediaco. For any show ideas, to submit a guest to the podcast, or if you have any questions, please visit https://quotablemediaco.com/podcast. Free Brand Personality Workbook - https://www.bigpicturebranding.com/blog/7-brand-personality-exercises Audience and Brand Messaging Builder - https://www.bigpicturebranding.com/products/brand-message-workbook More free resources can be found at: www.bigpicturebranding.com/resources Instagram - @bigpicturebranding Pinterest - https://www.pinterest.com/BigPictureBranding/

As we ring in the new year, I’m sure you are hearing all about goal setting and making resolutions for yourself and your business. While all of that is important, I decided my first solo episode of 2021 is going to be about something that you really need to be able to reach your goals, build your business, and keep those resolutions- and that is confidence. If you have confidence in yourself and in your business, you will be able to push forward and achieve whatever it is you set out to do. And sometimes we all need a little boost! Whether you have an important meeting to go to, are about to send out a proposal to a big prospective client, or you just want to feel more confident overall, listen in to hear 4 tips on how to boost your confidence. In this episode, you will hear: -4 tips for boosting your confidence in your business and in life -How confidence is the key to creating a positive impact in your business -Things you can start doing today to have more confidence right now and all year long If you have any other tricks for building confidence, let us know over on Instagram https://www.instagram.com/quotablemediaco/. And if you have any other tips or ideas, leave a comment under the post for this episode on our Instagram page https://www.instagram.com/quotablemediaco/. For more resources and to connect with me, visit our website: https://quotablemediaco.com/ For any show ideas, to submit a guest to the podcast, or if you have any questions, please visit https://quotablemediaco.com/podcast.

Money and finances can seem so intimidating and sometimes don’t seem fun to talk about but I think we should be talking about it more, especially after my conversation with my guest today, Nicole Peterkin. She is a certified financial planner and founder and owner of Peterkin Financial where she helps entrepreneurs and business owners financially plan out their dream life. She is sharing so much valuable information from how she started and pivoted her business to fit her lifestyle, to how to start saving your money so you can live your life to the fullest. Get ready to be inspired and excited about finding out ways you can be more intentional with your money so that you can plan for and live a life of your dreams! In this episode, you will hear: -How she created her own business and found clients right out of college -Her financial recommendations for solopreneurs and small business owners -Her practical advice for first time investors -What she wish she’d known when she started her business and her advice for entrepreneurs If you're interested in taking control of your finances this year, sign up for Nicole's program Next Level Profits: peterkinfinancial.com/next-level-profits Thanks so much for listening! Connect with Nicole: Website: https://peterkinfinancial.com/ Instagram: https://www.instagram.com/peterkinfinancial Her Book: If You Love Your Family, Save Like It Other resources mentioned in this episode: Episode 42: Creating Conscious Goals in Business & Life Profit First by Mike Michalowicz If you have any other tips or ideas or want to connect, leave a comment under the post for this episode on our Instagram page @quotablemediaco. For any show ideas, to submit a guest to the podcast, or if you have any questions, please visit https://quotablemediaco.com/podcast.

Is there something you need to be more consistent at in your business? Have you been wanting to be better about posting on social media or following up with past clients? As we head into the new year, now is the perfect time to find areas in your business where you want to have more consistency and figure out a way to do it. In today’s episode, I am sharing 6 tips to help you create, build, and maintain consistency. Being consistent is not always easy, but I really believe it is important and is the key to success in business (and in life!) So whether you would like to be more consistent with your visibility, sending out monthly newsletters, or writing thank you notes, listen in to find out how you can set yourself up for success next year. In this episode, you will hear: -Why it’s important to build consistency in your business -How consistency creates success -6 tips for how to create, build, and maintain consistency Let me know what tips you have or what you do to stay consistent over on Instagram https://www.instagram.com/quotablemediaco/. Quotable Magazine Launch Party! Join us tomorrow, Thursday, December 17th, at 7:00 pm EST as we celebrate the launch of our first print edition of our new magazine. To RSVP, go to this public event link: https://www.facebook.com/events/3572179579568325/ or send an email to [email protected] with subject line RSVP. And if you have any other tips or ideas, leave a comment under the post for this episode on our Instagram page https://www.instagram.com/quotablemediaco/. For more resources and to connect with me, visit our website: https://quotablemediaco.com/ For any show ideas, to submit a guest to the podcast, or if you have any questions, please visit https://quotablemediaco.com/podcast.

I’m so excited to have Jennifer Teixeira join me on the podcast today. She is the owner of Sweet, Sweet Honey Hawaii, an adorable baby and mommy clothing company that she started when she was unable to find clothes for her babies that fit her personality and style. Using her background in graphic design and fashion, she began creating her own prints and clothing for her children that morphed into this amazing business that has been booming, even through Covid. Jennifer walks us through everything about her biz from why and how she started it to balancing it all while raising children. She offers so many nuggets of wisdom, you don’t want to miss this episode! In this episode, you will hear: -How and why Jennifer created Sweet, Sweet Honey Hawaii -The way she balances her business and home through the craziness of Covid -How she is successfully marketing her business -Her advice for other entrepreneurs Thanks so much for listening! Connect with Jennifer: Website: https://sweetsweethoneyhawaii.com/ Facebook: https://www.facebook.com/Sweetsweethoneyhawaii/ Instagram: https://www.instagram.com/sweetsweethoneyhawaii/ Pinterest: https://www.pinterest.com/sweetsweethoneyhawaii/_created/ If you have any other tips or ideas or want to connect, leave a comment under the post for this episode on our Instagram page @quotablemediaco. For any show ideas, to submit a guest to the podcast, or if you have any questions, please visit https://quotablemediaco.com/podcast.

Joining us today is Claire Ransom, Founder of Lazy Flora, a plant subscription box company. I am so excited for you to hear all of her knowledge, wisdom, and experience of how she started and has continued to grow this living product based business. You will hear the behind the scenes of working with her team, how Covid brought a tremendous growth, and how her business pivoted to meet the high demands. Claire also gives us her recommendations for tools to use when starting a subscription based business. Claire founded Lazy Flora in 2017. She's an advocate of living a beautiful life and cannot believe how happy she has become since leaving the corporate world and starting her own business (even if it is a rollercoaster and one of the hardest things she's ever had to do). She's a graduate of Escape the City's Startup Accelerator, who enjoys nothing more than hanging out with fellow entrepreneurs - even better if that time is spent in nature and with her Beagle Cocoa. In this episode, you will hear: -How Claire started the business when she couldn’t find one herself -The behind the scenes of how she is running her business with her various support teams -How Covid creating tremendous demand and how she pivoted the business to meet it Thanks so much for listening! I realized after recording that I completely forgot to ask Claire to share how to find her and Lazy Flora online-- so sorry about that! Here are her links below and she'd love to hear from you! Connect with Claire: Website: https://lazyflora.com/ Instagram: https://www.instagram.com/lazyflorauk/ Instagram: https://instagram.com/claire_ransom Facebook: https://www.facebook.com/lazyfloraUK/ Resources mentioned in this episode: Shopify- https://www.shopify.com/ Bold- https://boldcommerce.com/shopify-subscription-app ReCharge- https://rechargepayments.com/ Klaviyo- https://www.klaviyo.com/ If you have any other tips or ideas or want to connect, leave a comment under the post for this episode on our Instagram page @quotablemediaco. For any show ideas, to submit a guest to the podcast, or if you have any questions, please visit https://quotablemediaco.com/podcast.

Today I want to talk about one thing that will make your life a lot easier when it comes to reaching out to the media for PR- and that is how to find media contact information. If you are doing your own PR and are ready to pitch your story to get featured in the media, you need to have the media gatekeeper’s contact information. With the amazing search engines of the internet, it would seem like it would be easy to find email addresses and contact information, but many times, it can be difficult. Listen in to hear the different steps to take to when searching for media contact information. From googling to social media, a little sleuthing can turn up the contact information you need to get pitching! In this episode, you will hear: -A series of steps to take to find media contact info -What a masthead is and how to use it to find the contact info -What to do if you go through all of the steps and still can’t find what you are looking for Check out this free cheat sheet of all of the tips and tricks to help you find almost anyone’s email address: quotablemediaco.thinkific.com/courses/how-to-find-anyone-s-email-address If you have any other tips or ideas, leave a comment under the post for this episode on our Instagram page @quotablemediaco. For more resources and to connect with me, visit our website: https://quotablemediaco.com/ For any show ideas, to submit a guest to the podcast, or if you have any questions, please visit https://quotablemediaco.com/podcast.

For those of you small business owners who have no idea where to get started with a lawyer or any of the legal stuff for your biz, listen in as my guest today, Keren De Zwart, is filling us in on how it doesn’t have to be so scary or overwhelming. Should you have a sole proprietorship or an LLC? Does your business name need to be trademarked or copyrighted? What are some of the most important documents that you should have in place for your business? While all of these are specific to an individual, you will walk away with what you should do to find the answers to these questions so your business is properly set up, maintained, and protected. After working for 10 years in the corporate arena, Keren had a desire to fill the legal gap for entrepreneurs and small businesses by replacing the outdated billable hour model with flat-fee pricing. With a decade of experience in corporate transactions, Keren has worked with every type of business: from side hustlers to raising millions of dollars and taking companies public. Today, she helps entrepreneurs get #legallylegit through her law firm, Not Your Father’s Lawyer. She resides in Orange County, California, with her husband and two children. In this episode, you will hear: -How Keren started her business by accident and how she planned to leave her corporate job -The difference between a traditional legal model and what she provides -Her tips for simple things you can do to take action and create protections Thanks so much for listening! Connect with Keren: Website: https://notyourfatherslawyer.com/ Instagram: https://www.instagram.com/notyourfatherslawyer/ Facebook: https://www.facebook.com/notyourfatherslawyer Also mentioned in this episode: https://www.uspto.gov/ If you have any other tips or ideas, leave a comment under the post for this episode on our Instagram page @femalemillennialentrepreneurs. You can find and connect with me @quotablemedia.co or https://quotablemediaco.com/ For any show ideas, to submit a guest to the podcast, or if you have any questions, please visit https://quotablemediaco.com/podcast.

Listen in to a personal Q & A my team and I had with Dr. Cheryl Robinson, Founder of Ready2Roar, and Contributor at ForbesWomen. She is telling us all about the good, the bad, and the ugly pitches she has received and giving us advice on what is behind a great pitch. She provides us with the great perspective of what it is like being on the receiving end of pitches. You will be shocked to hear how many pitches she receives a month! Have you ever wondered what the media, or specifically writers, are looking for when they receive a pitch? What makes them read (or not read!) a pitch? And what should you include (or leave out!) of a pitch? Listen in to get all the juicy details straight from a writer herself! Not only is Dr. Cheryl a ForbesWomen contributor, she is also an international speaker, podcast host, creator of “Embrace the Pivot”, and founder of Ready2Roar. She has experienced many highs and lows being an entrepreneur. She takes all her experiences, learns from them and helps others bounce forward and embrace their pivots. Can’t wait for you to hear all the tips and advice straight from the source who is on the receiving end of our pitches! In this episode, you will hear: -Dr. Cheryl’s experience, education, and journey -Do’s and don’t for pitching -Insights into the structure of a good pitch -Her tips for being successful with PR Thanks so much for listening! Connect with Dr. Cheryl Robinson: Instagram: https://www.instagram.com/embracethepivot/ Linked In: https://www.linkedin.com/in/cherrob/ Podcasts: https://www.embracethepivot.org/podcasts.html https://anchor.fm/ummmnopodcast Website: embracethepivot.org Join Cheryl's media workshop on November 12th & Pivot With Legal Ease workshop on the 19th. More info can be found on embracethepivot.org/events If you have any other tips or ideas, leave a comment under the post for this episode on our Instagram page @quotablemediaco. You can find and connect with me @quotablemediaco or https://quotablemediaco.com/ For any show ideas, to submit a guest to the podcast, or if you have any questions, please visit https://quotablemediaco.com/podcast.

Pollina PR is now Quotable Media Co! This episode is a little different from our normal episodes where I am either giving you business advice or having a guest on who shares their story and best tips. Today I am updating you on what’s been going on “behind the scenes” in my business! We have just completed a total rebrand- meaning the whole company has a whole new name and we have added new components to the business. We will still have the PR agency and this podcast, but we also have a digital platform and an online magazine which I am so excited about! Listen in to hear all about the how and why behind this total rebrand! In this episode, you will hear: -Why it was time for a total rebrand -What the rebranding process was like -Why a name change was so important -What you can expect from our new brand and website Check out our new website and let me know what you think! https://quotablemediaco.com/ Another Exciting Announcement!!! My team and I are so excited about the launch of our new online magazine called Quotable Magazine on our new website. It is similar to this podcast in that it is by and for female entrepreneurs with articles by women who share their expertise on all things business- to help you grow and thrive and stay inspired. Check it out!! http://quotablemediaco.com/magazine If you have any other tips or ideas, leave a comment under the post for this episode on our Instagram page @femalemillennialentrepreneurs. You can find and connect with me @quotablemedia.co or https://quotablemediaco.com/ For any show ideas, to submit a guest to the podcast, or if you have any questions, please visit https://quotablemediaco.com/podcast.