Our story begins on February 1, 2004 — Super Bowl XXXVIII. One brave sandwich chain dares to stand out among a sea of polished, high production value Super Bowl commercials.

Questnos Part 2: "Weird Normal"

Alice Ermentrout takes on the role of amateur sleuth in this gripping 4-part series investigating those weird Quiznos ads from 2004. Alice compiles her own research as well as interviews with experts and professionals in media, marketing, and advertising to uncover the truth. Produced at DePaul University. Not affiliated with Quiznos.