John Kretzschmar is a labor educator and the director of the William Brennan Institute for Labor Studies at the University of Nebraska-Omaha. John has spent decades helping educate union leaders and workers, as well as inform the general public about the importance of organized labor. From early experiences in Detroit to the south side of Chicago, to ultimately settling in Omaha, Nebraska, John unpacks his journey as an educator and how messaging, over the course of years, has had an impact in conditioning our society's views on workers, employers, and power. 

During our conversation, we touch on important historical moments and the connections they have to modern struggles. We discuss unions, we discuss politics, and how messaging can be used in a highly effective manner. 

Join us for Episode 33 of Quest for Fire, the podcast! 

Additional links referenced: 

https://asocommunications.com/

https://georgelakoff.com/

https://www.goodreads.com/book/show/853648.The_Political_Brain