QSR Uncut
QSR Uncut
QSR magazine
Inside the Rise of Fuku, and a Sandwich That Couldn’t Be Kept a Secret
40 minutes Posted Feb 5, 2026 at 3:00 pm.
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Fuku CEO Claudia Lezcano has held jobs from chief marketing officer of the Miami Dolphins, Marlins, executive roles at Burger King, Church’s Chicken, and more. But she knew she walked into something special when the opportunity to lead Fuku—the East Village brand that began as an off-menu item by chefs at David Chang’s Momofuku Noodle Bar—arrived. Now, Fuku and its famed “Original Sando” are gearing up for growth and looking to bring an elevated product and service model to new and loyal cust...