QSR Uncut
QSR Uncut
QSR magazine
Jollibee is Ready for its U.S. Growth Push, with Peter Wright
35 minutes Posted Jan 22, 2026 at 6:00 pm.
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Peter Wright, Jollibee's vice president of franchise development, joins QSR Uncut to discuss the global chicken giant's plans to ramp up domestic development through franchising. Voted the No. 1 Fried Chicken in America, Wright, a former Starbucks and Panera exec, breaks down how Jollibee expects to carve out share in a red-hot category and expand in the months to come.