QSR Uncut
QSR Uncut
QSR magazine
The Making of a Fast Casual Pioneer, with INDAY Founder Basu Ratnam
36 minutes Posted Oct 2, 2025 at 1:00 pm.
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Meet INDAY, a New York City-based high-growth brand that brings modern Indian flavors and a “food karma” philosophy to everyday dining. It’s out not only to conquer the power luncher set in the lucrative QSR market, but also to change perceptions of what Indian cuisine can be. Founder Basu Ratnam joins QSR Uncut to discuss how the concept came to be, where growth might take it, and how the overall Indian category has erupted in recent years.