Kevin welcomes Paul-Bernard Jaroslawski, the founder of FreightCaviar and now ShipperCRM on the show to talk about the journey from memes to a new and improved CRM tool for freight brokers. It’s all about the evolution of building a brand before building a product.  #sales #PutThatCoffeeDown #marketing #freightsales #freightwaves #sonar<a href="https://listen.freightwaves.com/putthatcoffeedown">Follow the Put That Coffee Down Podcast</a><a href="https://listen.freightwaves.com/freightcasts">Other FreightWaves Shows</a>
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Identifying more than your core offering drives better deals

Kevin Hill and an array of special guests take you to freight sales school as they discuss pipelines, funnels, margin, psychology, social selling, and marketing with the top leaders in freight.