Kevin welcomes Walter Mitchell, CEO, Tai Software (aka "Mitch") to today’s episode to discuss the customer experience. It always costs less to expand your current book of business, than it is to go out and land new clients. That’s why focusing on customer service and experience will be a key theme for 2023. You can learn more about Tia TMS here, <a href="tai-software.com">www.tai-software.com</a>#sales #PutThatCoffeeDown #marketing #freightsales #freightwaves #sonar<a href="https://podcasts.apple.com/us/podcast/put-that-coffee-down/id1494050688">Follow Put That Coffee Down on Apple Podcasts</a><a href="https://open.spotify.com/show/4H30uWAZhlSiStwPw4IM6z?si=RfqquTOVSwGJJEhffmbwAg&amp;dl_branch=1">Follow Put That Coffee Down on Spotify</a><a href="https://www.freightwaves.com/podcasts">More FreightWaves Podcasts</a>
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Starting a freight brokerage in March 2020

Kevin Hill and an array of special guests take you to freight sales school as they discuss pipelines, funnels, margin, psychology, social selling, and marketing with the top leaders in freight.