Kevin welcomes the CEO of Highway, Jordan Graft, on the show to discuss the importance of verifying who is (and maybe who isn’t) hauling your customers' loads. Carrier relationships are built on trust, but verification remains key to the process. With bad actors seemingly everywhere in trucking, keeping track of a carrier’s identity is the difference between keeping or losing your top accounts. You can learn more here, <a href="http://www.gohighway.com/">www.gohighway.com</a>.You can learn more about TriumphPay here, <a href="https://triumphpay.com/">www.TriumphPay.com</a>. #sales #PutThatCoffeeDown #marketing #freightsales #freightwaves #sonar<a href="https://podcasts.apple.com/us/podcast/put-that-coffee-down/id1494050688">Follow Put That Coffee Down on Apple Podcasts</a><a href="https://open.spotify.com/show/4H30uWAZhlSiStwPw4IM6z?si=RfqquTOVSwGJJEhffmbwAg&amp;dl_branch=1">Follow Put That Coffee Down on Spotify</a><a href="https://www.freightwaves.com/podcasts">More FreightWaves Podcasts</a>
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5 simple steps to follow when solving problems

Kevin Hill and an array of special guests take you to freight sales school as they discuss pipelines, funnels, margin, psychology, social selling, and marketing with the top leaders in freight.