Kevin welcomes Omar Singh from Surge Transportation on the show today to discuss the challenges of implementing FreightTech. The nuts and bolts of integrations are always challenging. Another even more important challenge, that often goes overlooked, is user adoption. If your team isn’t using the new tools, then all of the time and resources you’ve invested is all for nought. Your new FreightTech just sits in the corner developing dust. Plus, listener feedback, advice, and community building!#sales #PutThatCoffeeDown<a href="https://podcasts.apple.com/us/podcast/put-that-coffee-down/id1494050688">Follow Put That Coffee Down on Apple Podcasts</a><a href="https://open.spotify.com/show/4H30uWAZhlSiStwPw4IM6z?si=RfqquTOVSwGJJEhffmbwAg&amp;dl_branch=1">Follow Put That Coffee Down on Spotify</a><a href="https://www.freightwaves.com/podcasts">More FreightWaves Podcasts</a>
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What do shipper’s expect from 3PLs?

Kevin Hill and an array of special guests take you to freight sales school as they discuss pipelines, funnels, margin, psychology, social selling, and marketing with the top leaders in freight.