Kevin welcomes Tony Mulvey, Sr. Research Analyst, and co-host of #withSONAR to the show today to discuss how to create your own freight market research. From using your internal data to leveraging a host of free data sources you can turn your customers into loyal fans by creating research that is both informative and entertaining. Plus, listener feedback, advice, and community building!#sales #PutThatCoffeeDown<a href="https://podcasts.apple.com/us/podcast/put-that-coffee-down/id1494050688">Follow Put That Coffee Down on Apple Podcasts</a><a href="https://open.spotify.com/show/4H30uWAZhlSiStwPw4IM6z?si=RfqquTOVSwGJJEhffmbwAg&amp;dl_branch=1">Follow Put That Coffee Down on Spotify</a><a href="https://www.freightwaves.com/podcasts">More FreightWaves Podcasts</a>
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The Premier Qualified Carrier Program for High-Value Cargo

Kevin Hill and an array of special guests take you to freight sales school as they discuss pipelines, funnels, margin, psychology, social selling, and marketing with the top leaders in freight.