Kevin welcomes Michael Sternberg from 3PL Systems, Inc. to the show to discuss how the buyer’s journey almost never aligns with our internal sales process. Not everyone is ready to buy now, so whether you're selling freight or FreightTech, be ready to tailor your personal sales process to that buyer’s journey.<a href="https://podcasts.apple.com/us/podcast/put-that-coffee-down/id1494050688">Follow Put That Coffee Down on Apple Podcasts</a><a href="https://open.spotify.com/show/4H30uWAZhlSiStwPw4IM6z?si=RfqquTOVSwGJJEhffmbwAg&amp;dl_branch=1">Follow Put That Coffee Down on Spotify</a><a href="https://www.freightwaves.com/podcasts">More FreightWaves Podcasts</a>
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Getting outside your comfort zone

Kevin Hill and an array of special guests take you to freight sales school as they discuss pipelines, funnels, margin, psychology, social selling, and marketing with the top leaders in freight.