If you are a dietitian interested in sports nutrition, this episode is for you! Jill Merkel has such an amazing story about how she combines her passion with a need in the marketplace. She actually has many different ideal clients who are all interested in sports nutrition for different reasons. She has 1:1 private practice time, an intuitive eating group, and she works with an NFL team. We talk about the many different things that she does as a dietitian and how they all combine to create a unique and fulfilling business model. Some of the topics discussed include: Creating a unique private practice business model Doing challenging things and the ripple effect of overcoming these challenges The effects of COVID-19 on Jill’s business and personal life For more information, visit https://www.pursuingprivatepractice.com/106 Dietitian Business School is a membership for dietitians that are growing a private practice and beyond! You’ll be joining a powerful group of dietitians who believe in a non-diet way of counseling.    There’s a collective energy among this group of dietitians rebelling against the dietitian “norm” to build a business and make money with a weight-inclusive approach to health. We do it differently, we'll show you how! Dietitian Business School includes business education and training, group coaching and group supervision, self-care, accountability, and community all in one.