Pursue The Pull
Pursue The Pull
Stacey Bevan
Ep.53 - Giuseppe Baidoo: The Founder Who Refused to Give Up
54 minutes Posted Jun 17, 2025 at 3:00 am.
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From Losing It All to Building Gusto Snacks! Today’s guest isn’t just an entrepreneur — he’s a comeback story. Giuseppe Baidoo, Founder & CEO of Gusto Snacks, shares how he went from rock bottom to launching one of the UK’s most exciting sustainable snack brands. Starting in his kitchen in 2018, Giuseppe turned “ugly” fruit into delicious apple crisps and built a brand now found in Selfridges, WHSmith, Google, and more. Recognised by Virgin, Forbes, and Shell, his journey proves that ju...