Gail Evans is the author of the best selling book Play Like A Man Win Like A Woman, an informative business guide to the secrets men know about success that women need to learn. Maria speaks with the former CNN News Executive and White House Staff member to President Lyndon Johnson.

Marketing to Women in a Down Economy

Purse Strings, with Maria Reitan, of TopSail Strategies, is a program focused on marketing to women. Why Women, you ask? Women are the powerful majority in this country, comprising 51% of the population and they are in charge of 80% of all spending, and this number continues to grow. Therefore, as marketers, business owners and advertisers... we need to pay attention to her. Purse Strings will help you not only pay attention, but will also allow you to listen and react.Start Your Free 14-Day Free Trial of The Buzz CRM - https://thebuzzcrm.com/