Gender Purchase Motivators with Philippa Roberts, co-founder of Pretty Little Head  a female-focused consultancy based in the UK. And author of Inside her Pretty Little Head.. She talks to Maria about women and the commercial opportunity they represent.

Tapping Into the Affluent Women Market

Purse Strings, with Maria Reitan, of TopSail Strategies, is a program focused on marketing to women. Why Women, you ask? Women are the powerful majority in this country, comprising 51% of the population and they are in charge of 80% of all spending, and this number continues to grow. Therefore, as marketers, business owners and advertisers... we need to pay attention to her. Purse Strings will help you not only pay attention, but will also allow you to listen and react.Start Your Free 14-Day Free Trial of The Buzz CRM - https://thebuzzcrm.com/