Discussion on Women Emerging From the Economy as Maria is joined by <br/>Kelly Thompson, Senior Partner and director of brand planning at Carmichael Lynch, who chats about a proprietary research project they  partnered on and presented at the recent M2W Conference.

Connecting with Mom As a Very Unique Individual

Purse Strings, with Maria Reitan, of TopSail Strategies, is a program focused on marketing to women. Why Women, you ask? Women are the powerful majority in this country, comprising 51% of the population and they are in charge of 80% of all spending, and this number continues to grow. Therefore, as marketers, business owners and advertisers... we need to pay attention to her. Purse Strings will help you not only pay attention, but will also allow you to listen and react.Start Your Free 14-Day Free Trial of The Buzz CRM - https://thebuzzcrm.com/