Maria learns the results of a BabyCenter study entitled Shopping Rituals of the American Mom. Hear how Moms shopping habits are driving the couponing trend and find out what she wont give up  no matter the cost with Tina Sharkey, chairman and global president of BabyCenter.

Millennials and their Mom Complex

Purse Strings, with Maria Reitan, of TopSail Strategies, is a program focused on marketing to women. Why Women, you ask? Women are the powerful majority in this country, comprising 51% of the population and they are in charge of 80% of all spending, and this number continues to grow. Therefore, as marketers, business owners and advertisers... we need to pay attention to her. Purse Strings will help you not only pay attention, but will also allow you to listen and react.Start Your Free 14-Day Free Trial of The Buzz CRM - https://thebuzzcrm.com/