Purse Strings
Purse Strings
WMR.FM
Zero Moment of Truth
28 minutes Posted Nov 1, 2011 at 3:41 pm.
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Show notes
Maria discusses the Zero Moment of Truth with Jim Lecinski, Managing Director of U.S. Sales and Service for Google. who recently penned the e-book, Winning the Zero Moment of Truth or what is commonly referred to as ZMOT.