Maria speaks with Melissa Lavigne-Delville, VP Trends and Strategic Insights for Integrated Media at NBC Universal about the new study NBCU just conducted that reveals some pretty startling insights into the modern family and women&#39;s preferences on her role within that family.

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Purse Strings, with Maria Reitan, of TopSail Strategies, is a program focused on marketing to women. Why Women, you ask? Women are the powerful majority in this country, comprising 51% of the population and they are in charge of 80% of all spending, and this number continues to grow. Therefore, as marketers, business owners and advertisers... we need to pay attention to her. Purse Strings will help you not only pay attention, but will also allow you to listen and react.Start Your Free 14-Day Free Trial of The Buzz CRM - https://thebuzzcrm.com/