Maria discusses Reaching Women With Impactful Promotions with Sandra Rand, marketing manager for Peer 2. Peer Squared is an online marketing and rewards platform that uses a combination of game-play mechanics, proprietary technology and powerful incentives to harness the power of word-of-mouth marketing on the social web.

Gender Equity

Purse Strings, with Maria Reitan, of TopSail Strategies, is a program focused on marketing to women. Why Women, you ask? Women are the powerful majority in this country, comprising 51% of the population and they are in charge of 80% of all spending, and this number continues to grow. Therefore, as marketers, business owners and advertisers... we need to pay attention to her. Purse Strings will help you not only pay attention, but will also allow you to listen and react.Start Your Free 14-Day Free Trial of The Buzz CRM - https://thebuzzcrm.com/