Maria interviews Michelle Miller, author of the marketing to women blog,  Wonderbranding. Michelle helped to pioneer the marketing to women discipline. As a co-author of The Soccer Mom Myth, she looked at the new face of Mom. We will explore her new book …. Unzipped: A Portable Guide to the Anatomy of the Female Customer.

Mom Focus Marketing, Facebook Engagement and Social Communities

Purse Strings, with Maria Reitan, of TopSail Strategies, is a program focused on marketing to women. Why Women, you ask? Women are the powerful majority in this country, comprising 51% of the population and they are in charge of 80% of all spending, and this number continues to grow. Therefore, as marketers, business owners and advertisers... we need to pay attention to her. Purse Strings will help you not only pay attention, but will also allow you to listen and react.Start Your Free 14-Day Free Trial of The Buzz CRM - https://thebuzzcrm.com/