Purse Strings
Purse Strings
WMR.FM
Winning Women in Male-Dominated Industries
31 minutes Posted Dec 21, 2010 at 7:00 am.
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Maria speaks with Jody DeVere, the CEO of AskPatty.com, Inc. She is a marketing to women expert, journalist, car care safety spokesperson and has more than twenty-five years of achievement as a successful entrepreneur focused on sales and marketing leadership including ten years developing web based business solutions across diverse industries. DeVere worked to bring vet traditional male industries with females - and to bring trust to a category where women felt a lot of distrust. Find out how her tips can apply to other traditional male industries.