Sears announces the launch The Many Sides of Me marketing campaign, in order to re-engage women in the Sears brand.  We also learn what makes up the purse profile of the Prada Professional. <br/><br/>The program is abbreviated as our scheduled guest could not appear on the program.

Left-Brain Management and Right-Brain Marketing

Purse Strings, with Maria Reitan, of TopSail Strategies, is a program focused on marketing to women. Why Women, you ask? Women are the powerful majority in this country, comprising 51% of the population and they are in charge of 80% of all spending, and this number continues to grow. Therefore, as marketers, business owners and advertisers... we need to pay attention to her. Purse Strings will help you not only pay attention, but will also allow you to listen and react.Start Your Free 14-Day Free Trial of The Buzz CRM - https://thebuzzcrm.com/