Purse Strings
Purse Strings
WMR.FM
Making Male Targeted Products More Female Friendly
28 minutes Posted Aug 24, 2010 at 3:15 pm.
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Show notes
Jeff LeFever is Director of Marketing for Jack Links Beef Jerky He discusses how Jerky is going from Man Snack to Smart Snack and how this company is making a formerly male product female-friendly.