Laura Rich – journalist, author of a white paper Shiny New Things that was just featured in Advertising Age. Its all about the power of the early adopter to influence others and why marketers need to know who these people are in their industry.

7 Triggers to Persuasion and Captivation

Purse Strings, with Maria Reitan, of TopSail Strategies, is a program focused on marketing to women. Why Women, you ask? Women are the powerful majority in this country, comprising 51% of the population and they are in charge of 80% of all spending, and this number continues to grow. Therefore, as marketers, business owners and advertisers... we need to pay attention to her. Purse Strings will help you not only pay attention, but will also allow you to listen and react.Start Your Free 14-Day Free Trial of The Buzz CRM - https://thebuzzcrm.com/