Purse Strings
Purse Strings
WMR.FM
Creating Women-Friendly Programming
25 minutes Posted Apr 13, 2010 at 10:45 am.
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Maryam Banikarim is the senior VP of NBC Universal Integrated Marketing, the group that spearheads targeted cross-platform media initiatives. She shares what exciting things NBC Universal is doing to connect with women and ensure their programming is on target.