Purse Strings
Purse Strings
WMR.FM
Marketing to Young Adults in 2010
34 minutes Posted Jan 12, 2010 at 4:47 pm.
0:00
34:24
Download MP3
Show notes
Jane Buckingham, founder of Trendera, an innovative marketing and media consulting firm focusing on digital and non traditional trend forecasting, is the author of the best-seller The Modern Girls Guide to Life and The Modern Girls Guide to Sticky Situations.

Jane discusses what it takes to make a Gen Y connection and what 2010 holds for our youngest adult population.