Purse Strings
Purse Strings
WMR.FM
Women and their Online Habits
35 minutes Posted Jul 21, 2009 at 10:12 pm.
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Show notes
Jessica Hogue, research director at Nielsen Online, which delivers independent measurement and analysis of online audiences, advertising, video, consumer-generated media, word of mouth, commerce and consumer behavior.

They discuss a study called Power Moms… a look inside the online habits of women of influence.