Purse Strings
Purse Strings
WMR.FM
Gender Bending for Increased Market Share
33 minutes Posted May 5, 2009 at 5:04 pm.
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Matthew Paprocki ,co-founder and president of Boombang, a LA-based creative agency discusses the concept of “gender bending” for increased market share. What is gender bending and how does a company go about it?