Purse Strings
Purse Strings
WMR.FM
All Access Woman Study
34 minutes Posted Sep 2, 2008 at 3:45 pm.
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Show notes
Susan Plagemann, VP and Publisher of Marie Claire magazine discusses the results of a study conducted with Unity Marketing on women's attitudes, called All Access Woman, which provides powerful consumer insights into the psychology of women, her values and priorities and how her value system influences her as a consumer.