Purse Strings
Purse Strings
WMR.FM
Influencer Marketing
36 minutes Posted Aug 5, 2008 at 11:04 am.
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Show notes
Dermatological U.S. Director of Consumer Marketing Lisa Kovner discusses marketing health and beauty, and she speaks about influencing marketing, mobile marketing and experiential marketing and how all are keys to tapping the female head and heart. Especially around such a personal topic as beauty.