Purse Strings
Purse Strings
WMR.FM
Marketing Twenty Something Women
38 minutes Posted Jun 3, 2008 at 12:52 pm.
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Unilever Senior Marketing Communications Manager Stacie Bright takes us behind Doves latest venture Dove Go Fresh, and the Fresh Takes mulimedia campaign featuring singer Alicia Keys, aimed at twenty something women, plus we look back at how Dove turned the advertising world on its head with The Dove Campaign for Real Beauty