In today’s episode, I interview Alex Shade the president of First Generation, an integrative marketing firm based in Allentown, PA.
Alex has guided strategic marketing and training initiatives for companies including Crayola, Olympus, Touchstone Theatre, Mack Trucks, The Department of Veterans Affairs and The Department of Education. She has held various management positions at The National Broadcasting Company (NBC) and Disney/Buena Vista Television and has vast experience overseeing production for television, videos and multi-platform campaigns.
Listen to our conversation where she gives insight to running a creative business, the balance between managing and creating, how to delight your clients and how to consistently stay inspired to create the best.
http://www.firstgencom.com



