Public Relations Review Podcast
Public Relations Review Podcast
Peter C Woolfolk, Producer & Host
How Results-Based PR Pricing Wins Earned Media
35 minutes Posted Jun 8, 2026 at 10:00 am.
Welcome And Question Framing
Why Pay For Performance Works
Build A Remote Team From Media
Keeping Remote People Connected
Setting Targets And Placement Pricing
The Value Problem After Coverage
Earned Media Credibility And Long Tail
Pitch Skill Beats Media Relationships
Traditional Media Still Has Power
Closing Case For Incentives In PR
Thanks And Where To Listen
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Show notes
I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! What happens when a PR firm has to earn its fee the same way it earns your coverage? We sit down with Dick Grove, a veteran of more than 50 years in media relations, to unpack pay-for-performance PR and why “getting paid for results” can be both brutally honest and surprisingly effective, especially for startups and smaller companies that cannot aff...