Public Relations Review Podcast
Public Relations Review Podcast
Peter C Woolfolk, Producer & Host
How To Write Media Pitches Journalists Actually Open And Use
26 minutes Posted Apr 20, 2026 at 10:00 am.
Welcome And Guest Introduction
From Journalist To Book Publicist
Why Most Pitches Get Ignored
Subject Lines That Earn A Click
Timing Hooks And Testing Send Times
Write The Pitch Like A News Story
Build Trust By Being Easy
Book Publicity In A New Media World
Symbiosis With Journalists And Closing
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Show notes
I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Your pitch is competing with hundreds of emails a day, so “spray and pray” PR isn’t just ineffective, it’s invisible. Peter woolfolk speaks with Kourtney Jason, president and co-founder of Pacific and Court, to unpack what actually works in media relations when you’re trying to earn coverage for a book, an author, or an idea. She draws on her backgr...