Psychology Hacker Podcast with Adam Lyons

Masterminds are becoming commonplace among new and old entrepreneurs. How would you then differentiate yourself from a group of people who are doing the same thing as you? In this episode, Adam Lyons speaks with Roland Frasier about all the different ways he goes about adding additional revenue into each of his separate businesses. Roland is one of the people that own and successfully run DigitalMarketer and War Room, despite not being an original cofounder. He gives advice on how to protect your business against competitors who are trying to infringe on your market and also shares how he got into business in the first place.

Discovering your value and monetizing it in a way that does not negatively impact those who are near and dear to you is what Garrett Gunderson believes. Garrett is the author of What Would the Rockefellers Do? and is called a "financial genius" in entrepreneurial circles. In this episode, host Adam Lyons spoke to Garrett about what it means to truly be financially successful and what comes next. Listen to Garrett as he talks about his book, shares some life values, and learning when to be satisfied with money.

Marketing has been around centuries and it has greatly evolved from word of mouth to digital distribution of content. In this episode, host Adam Lyons spoke to Ryan Deiss, the Founder of DigitalMarketer and The Traffic & Conversion Summit and the creator of the “Customer Value Optimization” methodology. Ryan spoke about what tactics and advice he would give himself if he restarted and entered the digital marketing world today compared to when he first entered the industry when it was blue water and staying on top was easy.

Videos have undeniably changed the game when it comes to sales. Especially in this technologically advanced day and age, so many salespeople have been trading the door-to-door selling method for videos. The man behind what is now called Video Sales Letter (VSL) is Jon Benson. In this episode, host, Adam Lyons, speaks with Jon about how to structure your written ads, your copy, and your copy-writing so you can be as successful as he is. Putting forward the value of creating a positive impact on other people’s lives, he then shares his thoughts about the ethical and psychological aspects of selling. Apply what you learn in this episode, and you'll be certain to increase your revenues.

Since its inception, YouTube has been an extremely potent tool for advertisers. Over the years, marketing on YouTube has become more and more complex, but luckily, there are quite a few ways that you can get around the difficulty curve. Adam Lyons speaks with Daniel Rose, one of the founders of the massively successful Six Pack Shortcuts program. Adam and Daniel discuss what systems you can implement in order to make sure people are seeing, consuming, and eventually clicking on your ad on YouTube. Marketing on YouTube can be easy—if you know how to let the system work for you!

Sometimes we experience curveballs in life that keep us from doing what we love to do and achieve success. One such curveball in Alex Moscow’s life is his speech impediment. However, despite it, alex has become a public speaker and the owner of the brand Congruent Coach where he teaches others how to be successful at public speaking. In this episode, host Adam Lyons sits with Alex to take us across his journey of becoming a success in the face of overwhelming constraints that tried to hold him back down. Alex talks about how he transformed those limiting beliefs and learned to grow through times of failure and fear. He also shares what makes Congruent Coach different, highlighting the importance of coaches living in congruence with all aspects of their lives.

Everybody has a book in them, but how do you actually get that book out of your head and on the shelves? In this episode, Adam Lyons talks with Tucker Max, the author of the book called I Hope They Serve Beer in Hell, about raising children, Santa Clause, and how to become a bestselling author more than once! Tucker also shares his experiences with mushrooms and how they have helped him understand the truth about life, love, and the universe. You’ll also hear how Adam crashed a party at Tucker's home.

Most people go out and develop a product, then try to figure out how to hawk, sell, or manipulate people into buying that product. However, having an audience is the real asset. Tune in as Adam Lyons talks with Ryan Moran, about growing businesses with entrepreneurial leadership and what it really takes to be an entrepreneur. Ryan is an author, entrepreneur, and the Founder of Capitalism.com. If you’re thinking of what product to successfully sell, building brand credibility, capturing your audience, and ultimately changing the world, don’t miss this episode.

In this day and age, coaching is more of a career than a lifestyle and a business at the same time. As society changes, coaches must take action to adapt and change to acquire the skills needed to help people better. In this episode, Adam Lyons talks with Eben Pagan, the Founder of the Get Altitude Training Program, about coaching as a business. Don’t miss this show to learn what you need to know about coaching and find out if becoming a coach is the right first business for you.

Most business owners don't want to touch the accounting part of their business. In this episode, Adam Lyons talks with Vinnie Fisher, the owner of Fully Accountable and Total CEO. In the show, Adam and Vinnie dive deep into how to collect the right data and KPI for your business to ensure you optimize your profits and grow sustainably by knowing your numbers. Vinnie also breaks down what it takes to be a CEO of a business with many employees and scale it to eight figures and beyond. Vinnie owns and has owned multiple Inc. 500 companies and continues to be a mentor and inspiration to business owners around the world. Learn more about data-based business scaling in this episode.