On this week's babble, we're joined by American Outlaws co-founder Korey Donahoo and AO-Lincoln president Mark Purkoski to discuss the sports fan paradox. Being a fan of a team is often met with disappointment and occasional heartbreak, so why are we drawn to sports and continue watching at the risk of enjoyment? The AO guys share their insights from growing an organization from the ground up, the role psychology and team success plays in their operations, and how fan groups foster well-being and social connectedness.