The sexual double standard is basically that it is socially acceptable -- or considered a positive -- for men to have multiple sexual partners, but that it is socially unacceptable -- or considered a negative -- for women to have the same. In this video, I'll discuss why I believe this double standard is culturally determined -- but not in the way most people think. Rather than a "mere" belief or attitude, this standard is deeply embedded in the cultural "rules" about who approaches whom and who is valued for what. I'll explain what I mean using the framework of behavioral economics.

#sex #relationships #economics