In an auction house, the lot goes to the highest bidder. In a very real sense, the highest bidder wins because no one else in the room believed the lot was worth that much. This means that the highest bidder almost certainly overpaid, and could have secured the same lot with fewer resources. The auction house is a useful analogy for work. In what ways might you be overpaying for your returns? In this episode, I'll discuss how to increase your ROI through the strategic allocation of resources.